Alice Ruppert
Game Design | Game Development

Wildshade - Fantasy Horse Racing Game

Social Media & Community
Team: Tivola Games
Role: Social Media Presence, Community Buildup & Management

I joined the Wildshade team as a freelancing part-time contributor to Tivola Games in Spring 2021, shortly after leaving AirConsole.

Leading up to the game's release, my task was to build up social media presences and community. We focused primarily on TikTok, Instagram and Discord as platforms, with additional presences on Twitter and Facebook. To garner initial interest, I was able to make use of the Horses & Video Games communities that I have built up over the two previous years.

In the four months I actively worked for Wildshade, the game gained roughly 12K TikTok followers, 3K Instagram followers and a Discord community of about 2K members, all before the game's release in November 2021.

I continued supporting Tivola in Community Management throughout 2022, while the majority of its social media presence was handled by my successor.

Find Wildshade's download links and social media profiles right here.

@wildshadegame Wildshade will be a TREAT for fans of these horse games 😱❤️ #sso #starstable #starstableonline #aliciaonline #ao #rivalstars #rivalstarshorseracing ♬ Sunny Day - Ted Fresco